Shujaat Syed is a designer based in Toronto. The current focus of his work is on the creation of brand identities and visual ephemera for businesses, and community mobilizers. Mostly, he just likes to make things.

is a designer based in Toronto. The current focus of his work is on the creation of brand identities and visual ephemera for businesses, and community mobilizers. Mostly, he just likes to make things.
Project
RBC Rewards

Info
Updating RBC Rewards, a points-based digital storefront, for a more seamless and enjoyable experience.

I looked into various ways to improve the user-experience of the RBC Rewards desktop and mobile website to bring it up to the standards of a modern digital store-front.

Team2
Me
Lyndise Armstrong

Tools4
Sketch
Origami Studio
Adobe CC
Principle 

Skills4
User Research
UX/UI Design
Prototyping
Competitive Analysis 














The Shopping Cart Preview
A Cart Preview was created to allow shoppers to quickly peek into their cart without interfering with the shopping experience.
Why?
The ability for the user to glance into their cart brought tangible benefits to the shopping experience. Users could now see their subtotal, and remove unwanted items while not interrupting their browsing experience.








Product Page Restructure
The Product Page was redesigned to put emphasis on relevent product details and enable shopper empowerment. Product images were enlarged to give users more visual information, and a Wishlist button was proposed to increase the volume of returning customers.
Why?
Users should always be given the most important information when they are thinking of purchasing a product. This ensures higher conversation rates, and reduces information overload. The less vital information is still on the page, but just displayed after the page break.

The points system of RBC Rewards makes it a different shopping experience than most websites. You don’t pay with money, but with points accumulated over a period of time. The inclusion of a “favorite” button would allow the website to notify the user of when they would have enough points for a given product.






Progress Wizard Overhaul
The Progress Wizard was streamlined to be cleaner, less cluttered, and more instructive.
Why?
The updated Progress Wizard was created with the intention of it being carried out to other RBC services, not just be used exclusively for the Rewards platform. The previous progress wizard was visually outdated and was not complimentary to the current design system.





Projects

WaveArtCollective (IDENTITY, WEB)
٢٣/23 (3D)
LNDN (MUSIC, COVER)
ONROTATION (IDENTITY)

Oliver’s (IDENTITY, WEB)

Fyusion (IDENTITY, WEB)
DESI—GN / NA(APPAREL)
AR Type (AR, 3D, EXPERIMENT)
Primitiv (3D)

Remnants (INTERACTIVE, VR)

Hitoto (IDENTITY, PHYSICAL)
RBC Rewards (PRODUCT, WEB)
STASIS (ILLUSTRATION, MOTION)
My Friends (PHOTO)

Mob Beauty (IDENTITY)

&Beyond (IDENTITY, WEB)
PRESIDENTIAL (ZINE)
Caraval (ILLUSTRATION)
LAN Party (3D)
Shujaat Syed © 2021
The names trademarks, rights, and content of some of these projects belong to their respective owners. 
Shujaat Syed © 2021
The names trademarks, rights, and content of some of these projects belong to their respective owners.